American record label and hip hop collective Black Soprano Family have released their new track titled “Times Is Rough” from their new project, Long Live DJ Shay.
“Times Is Rough” sees feature from American record producer and DJ Christopher Edward Martin, known professionally as DJ Premier. The song was released off Black Soprano Family’s new project, Long Live DJ Shay.
Released on September 9, Long Live DJ Shay, Benny the Butcher and Black Soprano Family’s (BSF) biggest compilation project to date. They also unveiled a brand-new song and music video for “Times Is Rough,” which was created by the illustrious DJ Premier, along with the announcement for the album album.
Long Live DJ Shay is a celebration of DJ Shay’s (RIP) history and influence on culture as a whole, not only on BSF and Griselda. Benny’s Roc La Familia project, Long Live DJ Shay, is a warning to the streets that not only promotes himself and his label but also his growing list of artists and people connected to him.
Benny and his BSF compatriots, Westside Gunn, Conway The Machine, Boldy James, Stove God Cooks, Krayzie Bone, Armani Caesar, DJ Premier, The Alchemist, and Jansport J all make cameos and provide production on Long Live DJ Shay.
Black Soprano Family was started by Griselda artist Benny the Butcher in reception at Elmira Correctional Facility Reception in 2012. It was co-founded by Benny and manager Cityboy, and it is named after the gangster TV show The Sopranos.
As told on The Bootleg Kev Podcast, Rick Hyde was the first artist who Benny signed to the label, which happened after Rick Hyde tried to pay Benny for a featured verse and Benny decided that if Rick wanted to rap, he should be a part of his collective. In 2020, BSF signed a deal with eOne.
In April 2020, Black Soprano Family announced a deal with eOne Music and released the crew track “Da Mob” -the first offering from Benny The Butcher & DJ Drama Presents: Gangsta Grillz X BSF Da Respected Sopranos. Rick Hyde, Heem, and Loveboat Luciano all came up with Benny and City Boy.
Rick Hyde’s 2019 project Platestold emotional stories about late nights on the street and his hustle’s impact on his loved ones, while also showcasing his talents as a producer. Heem graduated from buying a feature from Benny to earning a record deal by showing dedication to developing his believable rhymes.
Loveboat, who grew up on Nevada Ave, brings a slick, effortless demeanor to add further dimension to the team.But BSF isn’t limited to nostalgic street rap. Young World shows a catchy, autotuned flow with “On My Way,” and Flexx Babyy shows an eccentric, charismatic voice and personality on “Flex Onna Bih.”
Both artists have the accessibility to take over radio in the way that Benny’s too-hot-for-TV raps have not. Benny The Butcher has already established himself as one of the best rappers in the world. It’s only a matter of time until the game realizes that his business mind is just as powerful.
Born Jeremie Damon Pennick, Benny the Butcher is part of the hip hop group Griselda with frequent collaborators and first-cousins Westside Gunn and Conway the Machine. He is also a part of the collective Black Soprano Family.
Benny the Butcher self-released his mixtapes in the late 2000s as B.E.N.N.Y., including The Mayor’s Back and Chains Bond. In 2014, Westside Gunn founded Griselda Records, through which Benny, Conway and Westside Gunn would self-release their own projects.
In 2016, Benny the Butcher released his album titled My First Brick followed by the mixtape Butcher on Steroids with DJ Green Lantern in 2017.
On March 3, 2017, Griselda (as a collective), as well as Pennick’s cousins Westside Gunn and Conway the Machine, signed a deal with Eminem’s Shady Records, a subsidiary of Interscope. In April 2017, Benny the Butcher and his collective Black Soprano Family signed a label deal with Entertainment One Music.
On November 23, 2018, Benny the Butcher released his debut studio album Tana Talk 3, produced by The Alchemist and Griselda producer Daringer, and includes features from Westside Gunn, Conway the Machine and Royce da 5’9″. The album was critically acclaimed and brought widespread attention to the rapper.
On August 27, 2020, Benny the Butcher announced in an interview with Adam22 for No Jumper that he would release an album under eOne called Burden of Proof between late September and early October. The album was eventually released on October 16 to rave reviews.
On March 19, 2021, Benny the Butcher released the sequel to The Plugs I Met EP, with a collaboration EP with Harry Fraud, named The Plugs I Met 2. This EP received widespread critical acclaim from various music critics.
On November 12, 2021, Benny the Butcher officially signed a record deal with Def Jam Recordings for upcoming releases. The label’s president, American rapper Snoop Dogg, made the announcement on Joe Rogan’s podcast The Joe Rogan Experience a week after Benny the Butcher was featured on Snoop Dogg’s single “Murder Music” alongside Jadakiss and Busta Rhymes.
On January 28, 2022, Benny the Butcher released the single, “Johnny P’s Caddy”, with rapper J. Cole. The song is the lead single from Benny’s then-upcoming album, Tana Talk 4, which he has labeled “album of the year”. Tana Talk 4 was eventually released on March 11 to generally favorable reviews.